After experiencing a fatal moment in my life I wanted to create a brand that represented courage, strength, and triumph. There are a lot of people who fall during difficult times whether it is ill-health, family issues or something simple as financial difficulties. That's why I wanted to create a brand that would inspire people to overcome these obstacles and become victorious.
La Vichy represents the personal achievement of oneself and especially Victory.
Victory for La Vichy as a brand is one of the most important things we wish to achieve in order to represent confidence which will help us move forward in life whether it is a small step or a huge leap towards success.